Which of the following items is generally not included as part of audit documentation?

Most direct marketers apply the RFM formula to select customers. Explain this formula and how it is used to select customers

What will be an ideal response?

Which of the following is not a reason why customer relationship management systems often do not live up to the expectations of senior managers?

a. Sales executives are not involved in the selection and deployment of the CRM system. b. CRM systems generally do not provide the ability to track profitability per customer, to detect customer dissatisfaction, or improve the selling process. c. Senior management does not consider CRM to be a strategic tool. d. CRM systems are relatively easy and inexpensive to implement. e. All are reasons why CRM systems often did not live up to the expectations of senior managers.