________, such as Target and Kohl's, provide merchandise return and offer credit, but customers select merchandise without much assistance

Electronics International has experienced a significant decline in sales for SweetTunes, its MP3 player, during the past two years

In response, the company has reduced its advertising and sales expenditures for SweetTunes in an attempt to improve short-run profits. Which term best describes Electronics International's strategy for SweetTunes? A) sales outsourcing B) product modification C) industry repositioning D) product harvesting E) marketing mix modification

Markup pricing is popular because when all firms in the industry use this pricing method, prices tend to be similar, so price competition is minimized

Indicate whether the statement is true or false