Electronics International has experienced a significant decline in sales for SweetTunes, its MP3 player, during the past two years
In response, the company has reduced its advertising and sales expenditures for SweetTunes in an attempt to improve short-run profits. Which term best describes Electronics International's strategy for SweetTunes?
A) sales outsourcing
B) product modification
C) industry repositioning
D) product harvesting
E) marketing mix modification
D
Business
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A. Company character B. Pricing C. Situation analysis D. Budgets E. Standards
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Which of the following is not one of the governing bodies of the IOC?
A. The Legislature B. The Executive Board C. The Session D. The president
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