ABC Company sells directly to final consumers and avoids intermediaries, while catering to a broad group of demographic segments. This marketer falls under which online marketing domain?

Which of the following can be categorized as a strategic customer-based value metrics?

A) RFM value B) acquisition cost C) market share D) share of wallet

The most obvious way that firms can try to differentiate their products is by

A) making the product more complex. B) introducing the product at the right time. C) customizing the product for a particular segment. D) altering the features of the products they sell.