Which of the following can be categorized as a strategic customer-based value metrics?
A) RFM value
B) acquisition cost
C) market share
D) share of wallet
A
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Suzanne states she has experience in making all projects succeed. She even states that she is immune to failure. She is displaying
A. llusion of control. B. framing effects. C. discounting the future. D. bargaining. E. benchmarking.
Sand Corporation manufactures two styles of lamps—a Bedford Lamp and a Lowell Lamp
The following per unit data are available: Bedford Lamp Lowell Lamp Sales price $20 $36 Variable costs $5 $10 Machine hours required for one lamp 3 8 Total fixed costs are $42,000, and the machine hour capacity is 32,000 hours per year. The Lowell Lamp has the highest contribution margin per unit and also has the highest contribution margin per machine hour, so the company should focus sales on the Lowell Lamp. Indicate whether the statement is true or false