What is a disadvantage of magazines for advertising?
A) ads must be placed up to three months in advance
B) long magazine shelf life
C) high pass-along circulation
D) narrowly defined audiences
Answer: A
Communication & Mass Media
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Induction and Deduction are processes that connect with
A. validity. B. generalizations. C. representativeness. D. truth. E. syllogisms.
Communication & Mass Media
Brian’s latitude of rejection for positions about eating organic foods is large and his latitude of acceptance is small. From this one can infer that _________.
a. He has a high level of ego-involvement with the issue b. He is very favorable towards eating organic foods c. He is very against organic foods d. He holds an extreme position on the issue
Communication & Mass Media