Brian’s latitude of rejection for positions about eating organic foods is large and his latitude of acceptance is small. From this one can infer that _________.
a. He has a high level of ego-involvement with the issue
b. He is very favorable towards eating organic foods
c. He is very against organic foods
d. He holds an extreme position on the issue
a. He has a high level of ego-involvement with the issue
Communication & Mass Media
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Research suggests that you can demystify a complex process if you first provide a simple overview of the process with ______, a vivid description, or a word picture
a. an analogy b. a simile c. a pedagogy d. an andragogy
Communication & Mass Media
How does a speaker relate his/her message to the listeners' values?
What will be an ideal response?
Communication & Mass Media