The movement of returns from customers to vendors is known as negative logistics

Which of the following is NOT a disadvantage of going public:

a) Officers must disclose holdings b) Managing investor relations is time-consuming c) Makes it more feasible to use stock as employee incentives d) A small new issue may not be actively traded, so market-determined price may not reflect true value e) Special “deals” to insiders will be more difficult to undertake

Copy testing is a tool for measuring the effectiveness of a completed advertising campaign that cannot be used as a diagnostic tool in the creative development stage of a campaign

Indicate whether the statement is true or false