Copy testing is a tool for measuring the effectiveness of a completed advertising campaign that cannot be used as a diagnostic tool in the creative development stage of a campaign

Which statistic is associated only with multiple regression and not with bivariate regression?

A) adjusted R2 B) partial F test C) estimated or predicted value (?) D) both A and B

________ goals are guiding principles that the organization formally states in its annual report and in other public documents

A) Operative B) Profit C) Tactical D) Official