Which type of interview technique offers the advantages of cost, quality, and speed?
A) in-office interview
B) telephone interview
C) mall-intercept interview
D) in-home interview
E) "man-on-the-street" interview
B) telephone interview
Business
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If your marketing plan is part of a full business plan, you do not need to include __________________________
a. Target market information b. Contingency plans c. Financial data d. Differential or competitive advantage
Business
Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization
A) macroenvironment B) microenvironment C) internal environment D) marketing mix E) marketing intermediaries
Business