Each of the following could serve as venues for integrated marketing except ________

All of the following statements are true about theories EXCEPT that:

A. they simplify and organize areas of knowledge. B. they integrate entire fields of knowledge. C. they are statements or visions that create insight. D. they are important in every field.

Event marketing, special offers, and publicity stunts are examples of

A) mass-media advertising messages. B) the overlap between MPR and sales promotion. C) face-to-face personal selling tools. D) the introduction of direct sales into consumer marketing. E) differentiated marketing strategies.