In her persuasive speech, Martha spoke about the alleged espionage by the Chinese, and the possible theft of U.S. nuclear armament secrets. She got the audience to think about the possibility that China could one day use high-tech nuclear weapons against the United States, and challenged them to monitor Senate hearings on the problem. What form of motivation did Martha employ in her speech?

A. an appeal to patriotism
B. an appeal to basic self-esteem needs
C. a positive visualization
D. a fear appeal

Answer: D

Communication & Mass Media

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A voluntary audience has externally imposed reasons for being there

Indicate whether the statement is true or false

Communication & Mass Media

Rebekah let her friend stay at her house for a few months for free. During this time, she got mad at her friend for having loud parties and not contributing to house cleaning. Rebekah told her friend, “Since this is my house, and you’re not paying me any rent, you cannot have parties anymore, and you’d better start helping me clean.” This view is an example of _______.

a. equality matching. b. communal sharing. c. authority ranking. d. market pricing.

Communication & Mass Media