Which of the following elements of the marketing communications mix involves face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders?

Each company must divide up the total market, choose the best segments, and design strategies for profitably serving chosen segments. This process involves market segmentation, ________, differentiation, and positioning

A) market targeting B) marketing implementation C) supply-chain analysis D) price discrimination E) market diversification

Which of the following statements is true about acceptance of goods and the revocation of that

acceptance? A) Goods can be rejected in more circumstances than those where an acceptance of goods can be revoked. B) An acceptance of goods can be revoked in any circumstance where the goods could have been rejected initially. C) If the buyer actually saw and inspected the goods prior to acceptance, the acceptance of those goods cannot be revoked. D) In order to reject nonconforming goods, the nonconformity must be one that substantially impairs the value of the goods to the buyer.