Each company must divide up the total market, choose the best segments, and design strategies for profitably serving chosen segments. This process involves market segmentation, ________, differentiation, and positioning
A) market targeting
B) marketing implementation
C) supply-chain analysis
D) price discrimination
E) market diversification
A
Business
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After establishing marketing objectives, the next step in the marketing planning process is ________
A) conducting a marketing audit B) developing marketing strategies C) creating the marketing mix D) formulating the marketing plan E) allocating resources to achieve the objectives
Business
Approximately what percentage of residents in the USA are in the lower class?
(a) 15 (b) 30 (c) 45 (d) 60
Business