Simulated test markets are conducted on computers without any consumer input

Indicate whether the statement is true or false

FALSE

Business

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The ________ concept holds that a company's marketing should support the best long-run performance of the marketing system

A) selling B) global marketing C) sustainable marketing D) differential marketing E) marketing

Business

When product safety laws are tougher in a firm's home country than in a foreign country, the ethical thing to do is to adhere to home-country standards

Indicate whether the statement is true or false.

Business