Primary research ________
A) involves collecting your own original data
B) includes industry journals and experts outside your company
C) is the information that other people have collected
D) includes existing company reports and databases
E) is always more efficient than secondary research
Answer: A
Explanation: A) Primary research, or collecting your own original data, can be very time-consuming and is often less efficient than secondary research.
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The stimulus-response sales approach:
A) strives to discover a customer's needs during the first part of the sales call and then provide solutions to those needs B) requires the two organizations to develop a common mission C) requires employees from the selling organization to analyze the buyer's business D) uses specific statements (stimuli) to elicit specific responses from customers
The software reuse approach that allows individuals to find or develop reusable assets on their own, and has few, if any, organizational rewards for reusing assets best describes ________
A) Flexible reuse B) Facilitated reuse C) Ad hoc reuse D) Managed reuse