All of the following are benefits of hypothesis except that hypotheses:
a) Provide direction for a study
b) Eliminate trial-and-error research
c) Rule out intervening and confounding variables
d) Can establish cause and effect
D
Communication & Mass Media
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Which step in Monroe's motivated sequence involves proposing a way to solve or at least minimize the problem?
a. need b. satisfaction c. action d. visualization
Communication & Mass Media
A media scholar is trying to find out whether Internet or television political ads are more persuasive. What kind of effects is this scholar looking for?
A. message effects B. media effects C. ownership effects D. active audience effects
Communication & Mass Media