A media scholar is trying to find out whether Internet or television political ads are more persuasive. What kind of effects is this scholar looking for?
A. message effects
B. media effects
C. ownership effects
D. active audience effects
B. media effects
Communication & Mass Media
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The decision of the jury in Ledbetter produced
a. the record of facts that the judges accepted. b. the basis for a series of different narratives. c. a consistent story of what she experienced. d. more confusion than clarity.
Communication & Mass Media
The garden salad metaphor has received the opposite criticism from the ______________ metaphor because the garden salad metaphor implies culture is absent of stability.
a. tributaries b. melting pot c. rainbow d. tapestry
Communication & Mass Media