Ralph, a maintenance supervisor for an airline, sees the big picture when he
A) understands that his work affects the safety and lives of thousands of airline passengers.
B) recognizes that if he performs well now, he will get a salary increase.
C) asks his maintenance technicians to arrive at work promptly.
D) suggests that the company install more murals in the waiting area.
Answer: A
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Which of the following is NOT true about a consumer's experience with a product?
A) The result of a product experience becomes part of the consumer's mental files. B) Consumers have to change their beliefs before purchasing a product. C) A consumer typically considers whether to make the same purchase decision again. D) If the experience is positive, the consumer might become a connector. E) If the experience is negative, the consumer may communicate negatively to others about the product.
Cheaper modes of transport typically have
A) shorter lead times and smaller minimum shipment quantities. B) shorter lead times and larger minimum shipment quantities. C) longer lead times and smaller minimum shipment quantities. D) longer lead times and larger minimum shipment quantities.