Oneway performance management systems can support organizational goals is by
A. defining and measuring performance in broad behavioral terms.
B. linking performance measures to meeting internal and external customers' needs.
C. ignoring situational constraints.
D. outsourcing those goals to professional behavior management firms.
E. choosing business goals based on employees' skills and abilities.
B. linking performance measures to meeting internal and external customers' needs
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Selective use of sales agents, intense supervision of a limited number of salespeople, and a largely salary based compensation plan are most likely to be associated with which of the following business strategies:
a. build b. low cost c. differentiated d. diversify e. focused
What is often the hardest step in the marketing research process?
A. Defining the problem B. Developing the research plan C. Implementing the research plan D. Reporting the findings