Stockholder voting rights allow one vote per share

The Federal Trade Commission (FTC) test of substantiation requires:

A) a comparison of marketing claims made by competing firms B) the use of a code of ethics C) data, facts, or competent and reliable evidence D) testimony from an expert in the field

Key drivers of brand equity are:

a. customer brand awareness b. customer brand attitude c. customer perceptions of brand ethics d. all of the above e. none of the above