The Federal Trade Commission (FTC) test of substantiation requires:
A) a comparison of marketing claims made by competing firms
B) the use of a code of ethics
C) data, facts, or competent and reliable evidence
D) testimony from an expert in the field
C
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Leslie's Sunglass Company's western territory's forecasted income statement for the upcoming year is as follows
Sales revenue $850,000 Variable costs (520,000 ) Contribution margin $330,000 Fixed costs (480,000 ) Operating loss $(150,000 ) The company's management is considering dropping the western territory and has determined that $310,000 of the fixed expenses is avoidable. What is the change in Leslie's Sunglass Company's forecasted operating for the upcoming year if the western territory is dropped? Assume the company predicts an operating loss across the entire company. A) Operating loss will increase by $20,000. B) Operating profit will increase by $330,000. C) Operating loss will decrease by $20,000. D) Operating profit will decrease by $330,000.
Companies use corporate advertising; image advertising, and advocacy advertising from time to time. How are these advertising methods? What are the circumstances under which they are used?
What will be an ideal response?