Which of the following is most likely part of the ultimate audience in a firm's target market?

With respect to competitive advantage, share followers with above-average profits ________

A) have lower relative product quality B) have lower levels of capacity utilization C) have lower levels of price, and unit margin D) invest less aggressively in marketing as a percentage of sales, in comparison with competitors E) invest more in research and development (R&D) as a percentage of sales

Explain the advantage of using marketing performance metrics, and name and describe the four classes of marketing performance metrics. Give two examples of metrics used in each type of marketing performance metric

What will be an ideal response?