Which of the following tools is most likely to help managers develop a structured process for evaluating different new product development proposals and deciding which to support?

Of all the trade promotions mentioned in the text, which of the following carries the most risk to the company?

A) price-based promotion B) product-based promotion C) sales-based incentives D) cooperative advertising

Ivy Ledbetter Lee is the true "father of modern public relations" despite the significant pioneering efforts of Edward Bernays in the field

Indicate whether the statement is true or false