To estimate the after-tax cost of preferred stock you must:
A) multiply the cost of preferred by (1 - the tax rate).
B) multiply the cost of preferred by (1 + the tax rate).
C) multiply the cost of preferred by (the tax rate).
D) None of the above because preferred dividend payments are not tax deductible for the firm.
D
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Which of the following is the most logical reason that an organization would rely heavily on personal selling?
A) to make more cost-efficient use of the promotional mix B) to move the focus away from developing customer relationships C) to better service many small customers D) to more effectively sell highly technical products E) to decrease marketing mix expenditures
The Charbonneau Company of Restigouche, New Brunswick – created and fun by Luc Charbonneau – manufactures a fine hockey stick called "The Charbonneau"
Although it is known to hockey aficionados across North America and even in Europe, at the present time Luc sells it only in New Brunswick and Quebec. Luc's cousin, Emile Charbonneau, opens a plant in Winnipeg and begins marking a virtually identical hockey stick which he plans to sell only in Western Canada. He calls it "The Charbonneau". Luc has never registered his name as a trade mark. Can he now prevent Emile from using the name Charbonneau for his hockey sticks? A) No. This may be passing off, but Emile is selling his goods in a different market than Luc. B) Yes. Even though Luc has not registered his trade mark, it is known in Canada and cannot be infringed anywhere else in the country. C) No. Luc has no proprietary right in his name. D) No. The public in Western Canada would not be confused. E) Yes. This is a violation of the federal Trade-marks Act.