The term "lumpy asset" means
A) assets that must be purchased in discrete quantities.
B) assets that can be purchased in incremental units.
C) the same thing as assets that exhibit scale economies.
D) assets that have economies of scale but not economies of scope.
A
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Which of the following best describes sales promotion?
A) building good relations with a firm's various publics by obtaining positive publicity B) targeting individual consumers in an attempt to gain immediate responses C) using direct mail and e-mail to communicate with specific customers D) using a marketer's sales force to deliver personal presentations E) encouraging the purchase or sale of products through short-term incentives
In investor/holding company transactions, independent investors or holding companies
purchase existing firms. Indicate whether the statement is true or false