Within Germany, what is the name for the power of a U.S. dollar when it is used to purchase an amount of goods and services?
A) internal purchasing power
B) external purchasing power
C) absolute purchasing power parity
D) relative purchasing power parity
Answer: B
Business
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Services frequently use differential pricing in an attempt to synchronize supply and demand. Hotels frequented by business travellers often offer discounts for weekend bookings. Cinemas have lower prices for matinee shows. This is a way to contend with which service characteristic?
a. intangibility b. simultaneous production and consumption c. perishability d. variability
Business
A marketer has selected a single city in which to conduct a test market. What can be concluded from this choice of a single-city test market?
What will be an ideal response?
Business