The following are online interactive tactics being used by companies, except:

A firm that is plagued with overcapacity, intense competition, or changing wants would do better if it pursues ________ as its major objective

A) market skimming B) product-quality leadership C) survival D) profit maximization E) market penetration

Which of the following best describes the main benefit of a panel?

A) the ability to select a new random sample at each measurement period B) the ability to observe changes in behavior caused by changes in marketing variables or other factors C) the ability to design a focus group study using the customers in the panel as a sample D) the ability to generate new product ideas by brainstorming