What is the difference between creativity and innovation?
What will be an ideal response?
Answer: Creativity is the ability to develop new ideas and to discover new ways of looking at problems and opportunities. Innovation is the ability to apply creative solutions to those problems and opportunities to enhance or to enrich people's lives. In short, creativity is thinking new things and innovation is doing new things.
Business
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In which of the following stages of personal selling does a salesperson tell the product story to the buyer?
A) preapproach B) prospecting and qualifying C) presentation and demonstration D) closing E) overcoming objections
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A proactive, integrated approach to atmospherics by a retailer is referred to as _____
a. aesthetics b. visual merchandising c. goodwill d. retail image
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