For some consumer products such as cigarettes, soft drinks, and candy that have a low per-unit cost, income is often a more valuable segmentation variable than is population

Joint Venture resembles a _____________ and is taxed like a partnership. Most courts apply the same principles to joint ventures as partnerships. Owe each other fiduciary duties.

Fill in the blank(s) with the appropriate word(s).

Brand ambassadors or customer evangelists are typically individuals who were loyal to competitor's brand, but have switched to the sponsor's brand because of the incentives offered

Indicate whether the statement is true or false