Brand ambassadors or customer evangelists are typically individuals who were loyal to competitor's brand, but have switched to the sponsor's brand because of the incentives offered
Indicate whether the statement is true or false
FALSE
Business
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What are two factors that contribute to resistance to change?
What will be an ideal response?
Business
What is a price reduction that shifts the storage function forward to the purchaser and enables manufacturers to maintain steady production year-round?
a. a base allowance b. a promotional allowance c. a seasonal discount d. a quantity discount
Business