Your textbook recommends ________ as the most effective method of note taking for listening to a speech.
A. making a full-sentence outline
B. writing down a speaker's most interesting ideas
C. creating a key-word outline
D. using the Harvard listening system
E. trying to write down everything a speaker says
Answer: C
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Why have critics like Carey criticized Schramm’s SMCR model of mass communication?
a. They say it’s too linear. b. They say the media process isn’t just a one-way flow from creators to audiences. c. They say communication is more circular and interactive than Schramm indicated. d. All of the choices
Over the past 30 years, the Big Three television networks (ABC, CBS, and NBC) have done which of the following?
A. They have dramatically increased their share of the viewing audience because of innovative hit shows. B. They have kept a steady audience. C. They have lost one third of all their viewers to cable, syndicated programming, and independent stations. D. They have shared the same owner at least once.