Which of the following is an example of a tertiary source?

A) a television news report on corporation's earnings
B) an encyclopedia article
C) a corporation's annual report
D) an eyewitness report of an accident

B

Communication & Mass Media

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Micro's Ltd., a leading microchip manufacturing company, hoped to sign a contract to provide premium quality microchips at affordable costs to a hardware company

Even though the company had its own public relations staff, management invited several PR firms to present regarding the purpose and applications of the potential client's product. The approach used by the Micro's Ltd., is called request for a) proposal. b) presentation. c) project. d) public.

Communication & Mass Media

The ubiquity of advertising means that:

a. advertising is sold only to those who can pay for it. b. advertising is everywhere. c. advertising makes outrageous claims. d. advertising appeals to those who love TV.

Communication & Mass Media