Explain one advantage and one disadvantage of adding variables to a target audience definition
What will be an ideal response?
One advantage of adding variables to a target audience definition is identifying a group of consumers with similar characteristics who can be reached with specific media. One disadvantage of adding variables to a target audience definition is decreasing the size of your potential market.
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What would be a focus for the following central idea: "Laptop computers are convenient for business travelers"?
A) convenient for business travelers B) laptops C) travelers D) laptop computers
Under which of the following circumstances does a labor-management issue become arbitrable even after the collective bargaining contract expires?
a. The issue was not covered by the collective bargaining agreement. b. The worker involved in the issue was hired after the collective bargaining agreement was accepted by the union. c. The issue involves facts and events that occurred before the expiration of the contract. d. The issue affects more than 80 percent of the employees.