Of the three components of source credibility, which one deals with the way a source is perceived in terms of being honest, friendly, warm, agreeable, or safe?
a. trustworthiness
b. dynamism
c. competence
d. eccentricity
a
Communication & Mass Media
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Which industry provides excellent opportunities for market-based public relations (i.e., product promotion)?
A) pharmaceutical B) high-tech C) nursing care D) fast food E) home improvement
Communication & Mass Media
What should you ask yourself in a personal inventory?
A. What are my unusual interests? B. What are my audience members' likes/dislikes? C. How am I different from my audience? D. Which of my experiences are generalizable?
Communication & Mass Media