Which type of store combines the characteristics of a warehouse store and a supermarket?
A) freestanding store
B) department store
C) box store
D) hypermarket
E) factory outlet store
D
Business
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What is Web-based customer service and why is it important?
What will be an ideal response?
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Which of the following elements of the marketing communication mix involves use of mail, telephone, fax, e-mail, or Internet to communicate with or solicit response or dialogue from specific customers and prospects?
A) advertising B) personal selling C) direct marketing D) public relations E) sales promotion
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