Only when prices are cut by less than the size of the cost advantage or the added volume makes up for lower margins per unit does a low-cost/low- ____________________ advantage result in improved profitability.

As the marketing manager for a floor tile manufacturer, Evans Smith is given a target to achieve 500 new customers by the end of summer. He decides to search the market for probable customers who might use the product but currently do not

Which of the following strategies is Evans pursuing to increase the market demand for his product? A) market-penetration strategy B) new-market segment strategy C) geographical-expansion strategy D) needs-assessment strategy E) consolidation strategy

In the liquidation of the partnership, the first cash realized is allocated to the creditors

a. True b. False Indicate whether the statement is true or false