As the marketing manager for a floor tile manufacturer, Evans Smith is given a target to achieve 500 new customers by the end of summer. He decides to search the market for probable customers who might use the product but currently do not
Which of the following strategies is Evans pursuing to increase the market demand for his product?
A) market-penetration strategy
B) new-market segment strategy
C) geographical-expansion strategy
D) needs-assessment strategy
E) consolidation strategy
A
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A broker took a listing and later discovered that the client had been declared legally incompetent before signing the listing. The listing is now
A) binding because the broker was acting as the owner's agent in good faith. B) of no value to the broker because it is void. C) the basis for the recovery of a commission if the broker produces a buyer. D) renegotiable.
In the 21st-century Knowledge Age, writing is often the primary work of ______________
a. trained professionals b. specialized employees c. individuals and teams d. managerial staff