Currency risk is based on what assumption?
A) Firms that do not continuously innovate will lose market share.
B) Values of foreign currencies continually rise and fall in most countries.
C) Changing product lines by reacting to every current trend may alienate the customer base.
D) The value of one dollar today is greater than the value of one dollar to be received one year from now.
E) The U.S. stock market fluctuates daily.
B
You might also like to view...
Traditionally, advertising and public relations were
A) exactly the same. B) employed only in sports marketing. C) not part of the promotional mix. D) both delivered through mass media. E) used solely by businesses selling to other businesses.
A corporation has $5,000,000 of 8 percent preferred stock outstanding and a 40 percent tax rate. The after-tax cost of the preferred stock is ________
A) $400,000 B) $240,000 C) $666,667 D) $160,000