Traditionally, advertising and public relations were
A) exactly the same.
B) employed only in sports marketing.
C) not part of the promotional mix.
D) both delivered through mass media.
E) used solely by businesses selling to other businesses.
D
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Thoroughbred horse racing in the mid-eighteenth century _______.
A. was the primary business interest of horse owners B. was an independent, self-supporting financial entity C. existed primarily for the entertainment of wealthy club members D. was attended by only the elite of the community
An agent obtained a six month listing on a house at a 7% commission. One month after obtaining the listing the property was totally destroyed by fire. In regards to the broker's listing the broker should:
A. Change the advertising to read "vacant lot". B. Not show the house until it is rebuilt. C. Do nothing since the agency has been terminated. D. File a claim with the owner's insurance company for the commission.