A competitive point-of-parity negates competitors' perceived points-of-difference

To optimize permission marketing, firms must grant customers empowerment, which means customers:

A) have power to choose why they want grant permission B) have control over when and what material is sent to them C) control when they opt-in and when they opt-out of the program D) believe they have power throughout the entire relationship, not just at the beginning

What is a scope statement and what are the key steps in the scope statement process?

What will be an ideal response?