Why do DVRs scare broadcasters?

What will be an ideal response?

Because audience members can use them to easily scan past commercials.
Learning Objective: 9-2: Explain how cable/satellite television, recorders such as VCRs and DVRs, and the adoption of digital television have transformed the television industry.

Communication & Mass Media

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Dahlia, the chief hospital administrator, checks on the night shift staff regularly. She is aware of their needs and requirements that motivate them to work enthusiastically. Which type of approach does Dahlia employ?

a. Human relations b. Human resources c. Classical d. Situational

Communication & Mass Media

Cara listens to her teammate until he refers to women as "girls." She stops listening, leans forward impatiently, and finally breaks in to say, "You shouldn't call women girls. If you weren't such a male chauvinist pig, you'd know..." Cara is:

A) Listening and questioning dialogically B) Providing empathic feedback C) Reacting to a loaded word D) All of these choices E) None of these choices

Communication & Mass Media