One difference between Nielsen ratings and television quotient data (TvQs) is that TvQs measure
a. likeability and recognition.
b. total households.
c. persons using television.
d. differences between large and small markets.
a
Communication & Mass Media
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The primary purpose of "viral marketing" is to
A) stimulate impulse purchases or downloads. B) entertain people. C) get worldwide attention for CEO. D) make a political statement. E) join a cause.
Communication & Mass Media
Which linguistic practice below caused U.S.-trained health care providers to misunderstand their South-East Asian patients?
a. the use of the word yes to mean "I hear you and I will answer your question" b. the use of idiomatic expressions translated directly into English c. the use of "half-truths" that obscured the patient's true illness d. the use of translators that were not well versed in South-East Asian languages
Communication & Mass Media