The primary purpose of "viral marketing" is to
A) stimulate impulse purchases or downloads.
B) entertain people.
C) get worldwide attention for CEO.
D) make a political statement.
E) join a cause.
Answer: A
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You are preparing a speech about how a diet high in saturated fat can result in heart disease, strokes, and certain kinds of cancer. What organizational pattern are you likely to use for this speech?
A. motivated sequence B. topical C. spatial D. cause–effect
Respect for persons is achieved when:
A. participants voluntarily participate in the research project. B. research participants are treated as capable of making decisions for themselves. C. participants agree to participate after being given a description of the project and their involvement. D. researchers take extra steps to protect those participants who are not capable of making their own decisions. E. all of the above.