Which of the following is the starting point for a global marketing information system?

In their guidelines on interviewing, the Council of American Survey Research Organizations suggests that interviewers keep a tally on each terminated interview and the reason for each termination

Indicate whether the statement is true or false

Which of the following is not a major advantage of the use of centralized customer service areas?

a. The salesperson is able to recommend alternative goods and services. b. A common store policy is ensured. c. The department can be placed in a space with little activity. d. Specialized personnel can be used.