A group that can directly influence your organization's abilities to achieve its goals is known as
A) a primary public
B) an intervening public
C) a latent public
D) an aware public
E) a secondary public
Answer: A
Communication & Mass Media
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The primary purpose of "viral marketing" is to
A) stimulate impulse purchases or downloads. B) entertain people. C) get worldwide attention for CEO. D) make a political statement. E) join a cause.
Communication & Mass Media
Families dropping students off for the 2015–16 school year at Old Dominion University (ODU) were greeted by ______.
A. offensive music B. offensive chanting C. offensive banners D. offensive T-shirts
Communication & Mass Media