Label the following examples with the type of listening it
represents:
1. Listening to a personal trainer telling you the best
way to stretch before exercising.
2. Listening to the sounds of birds outside your
kitchen window.
3. Listening to your friend tell you about her bad
day.
4. Listening to two senatorial candidates debate
about immigration reform.
What will be an ideal response?
(1) Informative; (2) Appreciative; (3) Empathic; (4) Critical
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The primary goal in programming advertiser-supported media is
a. to maximize the size of an audience targeted by advertisers. b. to attract the largest overall audience. c. to generate maximum publicity. d. to minimize the unwanted audience.
In post-campaign evaluation operations, the first activities would occur with whom?
a. the organization leadership b. the communications department c. individual staffers d. the target audience