The primary goal in programming advertiser-supported media is
a. to maximize the size of an audience targeted by advertisers.
b. to attract the largest overall audience.
c. to generate maximum publicity.
d. to minimize the unwanted audience.
a
Communication & Mass Media
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Distinguish among the "convergence" and "divergence" approaches to globalization discussed in the text. Discuss how a manufacturing firm with plants in a variety of global locations might illustrate each of these two approaches.
What will be an ideal response?
Communication & Mass Media
You should stop talking when you are showing a visual aid so your audience is not distracted.
Answer the following statement true (T) or false (F)
Communication & Mass Media