Which of the following information is found in the Summary of Significant Accounting Policies?

Modern direct marketers rely heavily on database technologies and the Internet, while early direct marketers primarily used direct mailers, telemarketing, and ________.

A) door-to-door salespeople B) catalogs C) POP promotions D) e-mail E) inside salespeople

As with all business goals and objectives, communicating to consumers with specific messages through a set of connectors

A) must be supported with intensive advertising. B) should be carried out primarily online. C) should concentrate solely on employee relations. D) must be approved by the investor relations department. E) needs to be a measurable process.