Modern direct marketers rely heavily on database technologies and the Internet, while early direct marketers primarily used direct mailers, telemarketing, and ________.

A change in depreciation method is accounted for:

A. Retrospectively. B. As a cumulative adjustment to income in the year of change. C. Prospectively, like changes in accounting estimates. D. None of these.

Manufacturers/service sponsors can exert channel control through _____

a. brand loyalty b. store loyalty c. private branding d. fair practice legislation